K-pop continues to dominate the conversation on Twitter globally, even during unprecedented times. Fans turn to Twitter to connect with their favorite K-pop artists and the #KpopTwitter community around the world. The rise of #KpopTwitter continues to reflect in conversation volumes, and over the last year between July 1, 2020, to June 30, 2021, there were 7.5 billion Tweets about K-pop, setting yet another record for the most number of Tweets annually related to K-pop.
Yeon Jeong Kim, Head of Global K-pop Partnerships at Twitter, said, “Whether they are global powerhouses or emerging stars, K-pop fans are talking about and engaging with their favourite artists regularly on #KpopTwitter. Culturally, we have seen the phenomenal rise of K-pop across the world, but this trend is not new on Twitter as we have experienced the growth in conversation first-hand. We will continue to work with artists and their labels to bring more content for the K-pop community.”
From the Asia Pacific to South America, the global K-pop fanbase continues to grow on Twitter. Indian #Kpop fans continue to make strides with the 10th spot as the country with the most number of people Tweeting about K-pop.
Passionate and vibrant #KpopTwitter conversations continue to reverberate around the world as K-pop fans connect with each other. With the #Kpop wave-making tides across the country, India stands at No. 10 among the countries Tweeting the most about #Kpop.
As the #KpopTwitter community continues to pour love for their favourite artists, we take a look at the most mentioned #Kpop artists in the world. BTS continues to reign supreme in not just the music space but also in terms of conversations on Twitter. They are staying atop on the list of the most mentioned K-pop group in the world.
NCT, BLACKPINK, EXO, TREASURE, TOMORROW X TOGETHER, ENHYPEN, GOT7, TWICE, and SEVENTEEN are in the top 10 most talked-about K-pop groups in the world. BLACKPINK and TWICE are the only female groups in top 10 list. Female groups Red Velvet and IZ*ONE take No. 12 and No. 17 spots, respectively. ATEEZ, Stray Kids, The Boyz, MONSTA X, IKON, DAY6, ASTRO and SHINee are in top 20 most mentioned K-pop groups in the world.
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